CSR Diane Hall CSR Diane Hall

CSR Trends to Watch in 2025

In recent years, corporate social responsibility (CSR) has evolved from an optional initiative to an essential element of business strategy. Companies that are purpose-driven and proactive in their CSR approaches tend to see greater loyalty, engagement and trust from their consumers. As we look toward 2025, CSR trends are leaning even further into innovation and accountability. Here’s a look at the CSR trends that are having the biggest impact across industries.

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Diane Hall Diane Hall

What is ‘gamification’?

One of the services Evolve3 CIC offers is offline gamification.

It’s a term only some people are familiar with, and even if they know what it is, it tends to be digital gamification that comes to mind.

The dictionary defines ‘gamification’ as: the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

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Diane Hall Diane Hall

Where small charities should be focusing their attention

If you're a small charity, your time could be better spent making connections in the private sector than the public sector.

Businesses partnering with charities...that's where the real power lies. A match that can affect real change, without any politics getting in the way.

Besides, local authorities are skint.

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Why community fundraising should be a higher priority for charities

£640,000 was lost by charities who were unsuccessful/declined in Henry Smith's latest funding round. More than 49,000 hours were wasted, and that related to just one funder. If we consider how many funders there are out there (though they are in decline), it's actually quite scary to calculate the number of hours and the likely millions of pounds that are lost across the entire sector each year in the pursuit of income from grants.

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charities Diane Hall charities Diane Hall

The cost of fundraising...

Return on investment is an important thing for any organisation, but particularly so for a charity.

Most people probably don’t think about the cost of fundraising (a heads up: it’s not just a case of having a volunteer rattling a bucket in a town centre ‘for free’).

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