What is ‘gamification’?

One of the services Evolve3 CIC offers is offline gamification.

It’s a term only some people are familiar with, and even if they know what it is, it tends to be digital gamification that comes to mind.

The dictionary defines ‘gamification’ as: the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.