Return on investment is an important thing for any organisation, but particularly so for a charity.

Most people probably don’t think about the cost of fundraising (a heads up: it’s not just a case of having a volunteer rattling a bucket in a town centre ‘for free’).

If you’ve been anywhere near the internet over the last week, you may have heard about the Willy Wonka immersive event that took place in Glasgow. It’s been hailed as the first ‘AI-generated event’ – for all the wrong reasons.